Julius Meinl
Coffee branding that tells a story
Every business needs to feel distinctive. With branding, activations and portfolio strategies, you can encourage people to come and relax in your outlets. Our team can help you increase revenue through branded materials and activities.
Drive traffic to your outlets
To attract customers and encourage them to try your service, you need the right concept for your audience. Do they want to relax with familiar favourites and enjoy traditional recipes or try new trends and unusual blends? Are they looking for a quick service or to take their time with a unique ritual?
Our marketing team has the know-how and experience to develop successful concepts that will appeal to your customers, satisfy their needs and uplift your sales. Let’s captivate your customers together.
Julius Meinl has been the ambassador for Viennese Coffee House Culture since 1862. The enduring charm and appeal of these much-loved venues has been recognised globally by UNESCO. It can be brought to life in specific branding and communication activities.
The spirit of the Viennese Coffee House
Julius Meinl has been the ambassador for Viennese Coffee House Culture since 1862. The enduring charm and appeal of these much-loved venues has been recognised globally by UNESCO. It can be brought to life in specific branding and communication activities.
Known for its premium quality, the Julius Meinl name and logo are widely recognised.. Our stylish branded materials attract and reassure customers around the world.
We offer a range of cups, signs, professional clothing and other accessories in both modern and timeless styles. Our team is happy to develop tailormade creative concepts, and can tempt your guests with menu cards, table tents, posters, door hangers and more.
Ignite interest, inspire trust
A single coffee in Vienna is traditionally served in a porcelain cup, alongside a glass of water with a spoon balanced on top — all delivered on a silver tray along with the day’s newspaper. By ordering this, a customer is entitled to linger for hours, soaking up the ambience.
Service worth staying for
A single coffee in Vienna is traditionally served in a porcelain cup, alongside a glass of water with a spoon balanced on top — all delivered on a silver tray along with the day’s newspaper. By ordering this, a customer is entitled to linger for hours, soaking up the ambience.
The Viennese coffeehouse is like my second living room – it is here that I win my everyday inspiration.
The unique design of our at-home coffee range brings together the following elements:
- Branding with an aroma motif: the coffee connoisseur savours a moment of pleasure
- “Wiener Werkstätte” pattern: exclusive patterns in this style decorate the variants
- Fonts inspired by Viennese Art Nouveau, bringing 19th Century glamour into today
Design for customers at home
Why have a Julius Meinl event?
- Surprise and engage with your customers through our brand activations
- Excite your customers by offering them a moment of inspiration
- Increase customer satisfaction and loyalty
- Promote your event with point-of-sale marketing support and digital assets
- Have your campaign covered by digital and print media around the world
- Invite customers and colleagues to contribute to better world with our global initiatives
Engage customers with events
Take a moment to browse our timeline
1924
Famous designer Joseph Binder creates the iconic Julius Meinl logo. The Viennese poster artist was asked by Julius Meinl II. to create a fictional character to represent the story of how coffee appeared in Vienna. Binder drew a young Ottoman coffee expert raising a cup to his mouth.
2004
Italian star designer Matteo Thun recreates the logo in its simplified, monochrome-red form. The classic logo reminds him of Viennese Baroque angels and he incorporates this into his design. Not only is Thun responsible for the logo redesign, but also for translating it into 3 dimensions. A red fez (hat) is central in this design, found upside down in the shape of cups, jugs and glasses. “The typical Meinl logo is fantastic –extremely graceful. It stands for tradition and a pioneering spirit – namely for bringing coffee to Austria. We have given the figure a new coat of paint and tried to capture the elegance of Viennese coffee house culture.”
2008
Julius Meinl builds the largest coffee house in the world between the Natural History and History of Art Museums on Vienna’s Ringstrasse during the 2008 European football championship.
2012
Julius Meinl celebrates its 150th anniversary. The company holds a special event on the famous Graben in Vienna. For a week, an eye-catching coffee house shaped like a huge espresso machine – the ‘Meinl’s Café 150’ – stands on one of the city’s busiest high-end streets, attracting tourists and locals alike